I’m all about clever movie marketing campaigns. My all-time favorite is that for The Blair Witch Project, where the filmmakers developed a website that, at the time, corroborated the supposedly “true” events from the movie.

The LEGO Batman Movie doesn’t pull exactly the same campaign, but dang is it equally clever. Virtual assistants are a thing, and Siri might just be their de facto queen. It’s no surprise that the movie enlisted her help to make every boy’s dreams come true.

Become Batman. Or more relevantly for me, become Will Arnett.

The trick is to hold your home button and say “hey, ‘Puer” or “hey, Computer.” Siri will then pretend like the Batcomputer and respond with something along the lines of “How can I help you, Lego Batman” and “Welcome home, sir. FYI, Robin is trying on costumes in the Batcave again. He’s doing some pirouettes in Batryshnikov.”

Oh, and fret not: you don’t have to sound like Will Arnett to pull this off.

Check out some of the other responses Siri would make:

Siri will be your personal Batcomputer using this secret trigger phrase

Now go forth and troll your friends, you Master Waynes, you.


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