I think I’m already in that stage of life where I’m perpetually thinking about my next makeup experiment. So to ease all my beauty feels, I just look at all the nice photos of the products I can’t afford.

Also, we didn’t think it would be so hard to find a list of all the makeup brands in the world and checking their Instagram accounts one after the other. But we managed to pull through. Here are 22 of our favorites!

100% Pure

100% Pure is a cruelty-free skin care and makeup brand that is popular in the United States. It’s not commercially available yet in the Philippines though! 100% Pure’s logo is a calming salmon pink that is also apparent in their feed.

Radioactive Mushrooms in the Forest

I stumbled upon this brand while looking for a list of cosmetics by Filipinos. Their muted earth toned aesthetic is so calming to look at!

Benefit Cosmetics

There’s pink everywhere but thankfully it’s not the blinding kind of pink.


Glo-see-yey. This feed reminds me of those pink marble surfaces. Super classy!

Happy Skin Cosmetics

Their tropical colors from coral pink to turquoise make us want to plunge into the summer season right away. Oh and try their Shut Up & Kiss Me lippies because they’re so buttery and they set nicely too.

Anastasia Beverly Hills

ABH’s feed is a simple grey and pastel but there’s more to this brand than just its feed. Anastasia Beverly Hills boasts pigmented highlighters and eyeshadow palettes for days.

Etude House Official

Etude House is one of my favorite brands because even if their base products aren’t for the warm-toned Filipino, their lippies and eyeshadows are all very stunning. Their Instragram photos will remind you of a bright day in the park.

K-Palette Philippines

K-Palette’s simple feed features a bunch of makeup inspirations and cute minimalist promos and social media posters. Do your eyes a favor and buy their Real Lasting Liquid Eyeliner for the perfect cat eye every single time.

Human Nature Philippines

Human Nature’s feed is so clean! Their flatlays almost remind us of Target’s Instagram account but this one featuring more flowers and foliage unlike Target’s solid colored backgrounds.

wet n wild beauty

Wet n wild isn’t the best at color-coding their posts but when they do, it’s incredible.

Laneige Korea

Currently in love with Laneige’s color block flatlays!


Sephora’s feed makes me want to buy everything because they make everything look so beautiful.

Too Faced Cosmetics

I kind of expected Too Faced’s feed to be peach themed because of all the people raving about their peach products. Lo and behold, I was not disappointed in any way.

Pixi by Petra

Pixi rocking that pastel green and pink all year round!

Hourglass Cosmetics

Unlike the stereotypical pastel pink and yellow you would expect in a makeup brand Instagram, Houglass pulls theirs off with a chic black and nude feed.

Becca Cosmetics

Becca Cosmetics really highlights their… highlights. And no one’s complaining.

Kat Von D Beauty

Kat Von D’s personal Instagram is more black and grey, while her cosmetic line’s account features one color every 9-10 photos. Sometimes it’s orange, red, and blue, kind of like Michelle Phan’s but with more pop colors.

Em Cosmetics

I thought they were promos for the K-Pop group EXO at first. While Michelle Phan’s feed is more pastel and electric, the Em Cosmetics Instagram account stays true to its minimalist and monochrome logo and packaging.

Clinique Philippines

Suprisingly, I liked the Clinique Philippines Instagram aesthetic more than their international account’s. More flatlay goals!


It looks a bit messy but it’s only because colors are all over the place. Besides, who says Instagram accounts are only #feedgoals if they have a one or two-color feed? Their product exposition photos look flawless!

Bobbi Brown

It’s kind of like a mix of Clinique’s and Hourglass’ feeds. Though it’s totally doing its job in making me want those lippies.

Labiotte Official

Earth tones with pops of pink and red will bring you to a beautiful spring day in Korea. And to the ‘nearest’ Instagram shop selling Labiotte lip tints omg brb.



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