The first I read Neil Gaiman’s opus American Gods, I was fascinated with how vivid he was able to reverb this distinct fear of obsolescence. The premise is simple: the Old Gods, who have been living in plain sight in modern-day America, are on their toes dreading the rise of the New Gods—those who will, inevitably, replace them. American Gods is about resisting and eventually submitting to this obsolescence.

The title sequence of Starz’s adaptation of the novel reflects this unique anxiety quite well. Watch it in full below.

Watch it in full below.

The minute-long sequence begins an epic ascent, showing various iconography and other idols of faith. They are, however, “tainted” with crisp neon lights, veils of diodes, and a galaxy of pills. These are allusions to the media, technology, and recreational drugs—the biggest and real-est New Gods the Old ones have to face.

The sequence, of course, is downright gorgeous. It’s created by production company Elastic, who has worked on the title sequences of Game of ThronesTrue Detective and Westworld.

American Gods hails from the creative minds of Bryan Fuller (Hannibal) and Michael Green (Logan), based on the wildly successful novel written by Neil Gaiman. Ricky Whittle, Emily Browning, Crispin Glover, Bruce Langley, Yetide Badaki, Pablo Schreiber, Ian McShane, and Kristin Chenoweth star. It premieres April 30th on Starz.

Bonus: Watch the trailer for American Gods, read >>


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