Google is doing their best to calm their angry advertisers with by enhancing their artificial intelligence tools.
The big company came under flak when popular brands claimed ads were appearing on propaganda videos located in YouTube. Understandably no wanting to fund negative activities, even though it’s unintentional, big brands have pulled out their budget for advertising.
Now, Google is doing their best to improve their AI to fight this and obviously sway back their advertisers. According to Gloomberg, the company is now using an upgraded form of machine learning to flag five times as much objectionable content as usual in the last two weeks.
Google’s Chief Business Officer, Philipp Schindler, told Bloomberg that human eyes contributed to the flagging, but they couldn’t do everything. “The problem cannot be solved by humans and it shouldn’t be solved by humans.”