Reasons to switch from Spotify to Apple Music is piling up. I think.

This epiphany follows an agreement between Spotify and Universal Music Group (UMG) which dictates that Premium Users are to get earlier access to selected Universal Music-distributed albums. Premium Users will be able to listen to said albums two weeks earlier than non-paying users.

Of course, this move is nothing if not sensible. Spotify obviously wants to rack up its numbers, especially those concerning sales.

“We know that not every album by every artist should be released the same way, and we’ve worked hard with UMG to develop a new, flexible release policy,” Spotify CEO Daniel Ek stated. “Starting today, Universal artists can choose to release new albums on premium only for two weeks, offering subscribers an earlier chance to explore the complete creative work, while the singles are available across Spotify for all our listeners to enjoy.”

This move, in addition, is not going to be the last. Warner and Sony are expected to follow suit.


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