Today, we’re introducing face filters, an easy way to turn an ordinary selfie into something fun and entertaining. Whether you’re sitting on the couch at home or you’re out and about, you can use face filters to express yourself and have playful conversations with friends. Simply open the camera and tap the new face icon in the bottom right corner. Tap a filter to try it on and send it to your friends or add it to your story. They even work with Boomerang! Also today, we’re rolling out three new creative tools. Make videos that play in reverse with “Rewind,” add context to your story with a hashtag sticker and get creative with the eraser brush. Instagram has always been the place you can go to turn regular moments into something you can’t wait to share. Now, you have more fun and easy ways to express yourself and connect with the people you care about most. To learn more about today’s updates, check out These updates are available as part of Instagram version 10.21 for iOS in the Apple App Store and for Android in Google Play.

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So, the apocalypse is finally here. Snapchat’s augmented reality face filters have finally landed on Instagram. Today, eight different filters will now be available for everyone to use. These filters include a number of crowns, koala, rabbit and another that adds math equations around your head.

As expected, these face filters will work on both your smartphone’s front and back camera. You can find them by opening the camera US and tapping the new icon located at the bottom right corner.

Instagram is also adding a few other features to the app today. Users will now be able to add hashtag “stickers” to a photo or video when posting it to their Story. Viewers will be able to tap these stickers to explore other media that’s been shared with the same hashtag, the same way you can already tag other users or apply geostickers. A new “rewind” video feature (also “inspired” by Snapchat) and an eraser have been added to the app as well.

This feature was first made popular by Snapchat and Facebook later then responded by acquiring the start up company MSQRD early 2016.


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