Kim Kardashian’s makeup line, KKW Beauty, announced their KKW Beauty Creme Contour and Highlighter Kit launch date to be on June 21, 9am PST. And for the Filipino fans out there, that’s June 22 (Thursday) at exactly 12am.
The Creme Contour and Highlighter Kit is the first in line for the new makeup brand. Each kit comes with 2 highlighters, 2 contour shades, and 1 double-ended blending tool. The highlighters and contour shades come in a double-ended pen type tool similar to the Etude House Play 101 Stick Contour Duo.
But unlike the Play 101 stick that has a contour shade on one end and a highlighter shade on the other, there are 2 highlighters (or contour shades) on one stick for the KKW Beauty product.
Oh and the highlight stick comes with one matte and one shimmer side.
The blending tool is another double-ended product that has one side as a flat top blending brush and the other is a sponge tool and it kind of looks like the tip of a Beauty Blender.
For this collection, there are four shades to choose from depending on your own skin tone.
Shades and Swatches
The four shades in this collection are Light, Medium, Dark, and Deep Dark. And remember you’re not just getting one color. Each ‘shade’ is actually four products included in one kit – 2 highlighters, 2 contour shades. Okay, plus 1 double-ended brush.
Here are the swatches revealed by Kim Kardashian on her Instagram.
More KKW Beauty swatches on different skin tones!
On the KKW Beauty official Instagram page, Kim K and her makeup artist showed us how easy it was to apply the cream products. They look super pigmented and buttery and it’s getting us real excited for the launch tomorrow! Prepare your lives.
These contour sticks can be used not only to cut that cheek but also to define eyes and just every part of your face you want to stand out.
Launch and Price
The KKW Beauty Creme Contour and Highlighter Kits will launch at 12am tomorrow, June 22 (Thursday), Manila time.
Each KKW Beauty Kit costs $48 (~P2,400) and will be available for purchase on the KKW Beauty official website. That’s the price of a high-end makeup palette!
But for Kim K, would you give it a try?