NARS Cosmetics plans to go to China, where cosmetics are required by law to undergo animal testing before its initial penetration in the market. However, NARS has been known to be a 100% cruelty-free brand. Any brand that is certified to be such means it has not undergone animal testing from choosing of ingredients to every step of the production. This is proven by the leaping bunny logo you’ve been seeing on the packaging.
Every year, NARS and other certified cruelty-free brands submit to evaluation to see if they have been complying with the standards. Besides, makeup brands formulate new ingredients quite often anyway so it’s best to be sure. According to Charlotte Cho of Soko Glam, if a brand doesn’t have a cruelty-free badge, it doesn’t necessarily mean that they are testing on animals.
Okay, so back to the NARS thing. NARS has recently issued a statement responding to their customers’ concerns regarding animal testing. While NARS is a cruelty-free brand, expanding to mainland China might just mean they will be giving up their 100% cruelty-free certification. For some consumers, it’s a make or break if a brand is cruelty-free. Soon, this will carry negative effects on the brand’s international reputation and of course, their sales.
We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV
NARS has decided to reach the mainland Chinese market because they have deemed it necessary for their growth. This market is a big one, so it looks like they found it just right to bring their products to their fans there. But before they can do that, they have to submit their products for animal testing because Chinese law requires it for foreign makeup brands. Hopefully, NARS has not yet done this. According to their statement, they are currently working towards the advancement of In Vitro Sciences (IIVS) in China to end animal testing once and for all.
So is NARS still 100% cruelty free?
Until we’ve had news that NARS has started their process in entering the Chinese market, yes, they’re still 100% cruelty-free. From Charlotte Cho’s Soko Glam post on animal testing, there are some international brands who have been whitelisted in the Chinese market like RE:P and Neogen (Korean skincare brands), so they can be sold in the mainland without prior testing on animals. If all goes well, with their continuous support of IIVS plus the a possibility of whitelisting, NARS Cosmetics will remain 100% cruelty-free.