MAC Cosmetics recently unveiled a new product never before seen in the market. This is the MAC Rollerwheel Liquid Eyeliner, or more commonly known as the MAC Roller Liner. Instead of your usual felt or brush tip applicator, this one has kind of like a pizza cutter tip that apparently allows for better control and ease of application.
According to Hello Giggles, the MAC Rollerwheel Eye Liner release date online will be on August 17 and September 14 in-stores. Each liner is priced at $21 (USD).
How exactly do you put this on? Well, two makeup artists on Instagram already covered that for you.
A / W 1 7 ' • P R E V I E W : Rollerwheel Liquid Liner – The HotWheels of the liquid liner world!! 🚗🔥🔥🔥🔥360 Degrees of precision in every liner application!! 📛Available Autumn/Winter 2017! 🚙🔥🔥🔥🔥What do you think of this new applicator innovation❓🚥 Tag a friend that needs to see this❗️#sneakpeek #nyfw #eyeliner #macbackstage #maccosmetics @maccosmetics #macseniorartist
We’re impressed at how Ashley Rudder was able to create her cateye without mistakes! I’m willing to bet I’m still going to end up with a crooked liner even after using this product.
💁🏾: F I R S T • L O O K : I decided to capture my first attempt at using the #NEW Rollerwheel Liquid Liner!! This is a pretty raw video, but I figured that you might like the reality of me getting ready this morning….Pre-headwrap and all LOL!! 🙊😹As for my thoughts…this applicator was lightening fast!! I was done before I even knew what happened. It creates a PERFECTLY STRAIGHT LINE…as you can see!! I used the shiny black formula…there is also a flat black and a flat brown as well. Once dry, the patent leather finish is gorgeous, and it has zero texture! 🙌🏾I'll give you an update soon on the wear!! 😝Most liners transfer onto my oily lids, so I'll definitely report back about that! ❇️What are your thoughts now that you've seen it in action? 😻Tag a buddy that is as obsessed with liquid liner as I am!! #rollerwheelliquideyeliner