One of the main concerns in the beauty industry nowadays is the complete elimination of animal testing for all beauty brands. While it’s a promising movement, countries like China still insist on the necessity of animal testing for foreign brands before the brand lands in the Chinese market. This was the issue with NARS, a 100% cruelty-free brand, who decided to expand to China with the risk of losing their cruelty-free status.

Today, makeup users are moving towards patronizing cruelty-free brands and petitioning certain names to stop their testing on animals. Some users have even gone as far as making sure a product is 100% vegan, meaning the makeup product does not use any animal ingredients whatsoever.

The challenge now is for makeup users all over the globe is how to know if the brands they’ve been supporting are actually cruelty-free or not. And if they aren’t, what brands they should be supporting instead. Here are some resources so you can easily find out if a brand is 100% cruelty-free or not, and also some reading material about the leaping bunny logo and the PETA certification.

Cruelty-Free Kitty

Cruelty-Free Kitty is my go-to site for information regarding cruelty-free brands and products. The good thing about this website is that it gives you a very detailed overview on the Leaping Bunny and all the know about companies’ certifications. Their list of cruelty-free brands is also updated on a regular basis.

Logical Harmony

Logical Harmony is a blog giving you all the news about cruelty-free brands and products. I like this one because it’s just very casual and she has complete lists of brands to follow and brands to avoid. She also reviews some of the makeup products she buys from these cruelty-free brands.

Leaping Bunny Resource

The Leaping Bunny Program gives some educational resource all available to the public. If you explore the website, Leaping Bunny even has a shopping guide!

Bunny Army

Bunny Army is part of the Leaping Bunny Program’s list of resources to check out. The website might look a bit too square but it does hold a lot of good information legislative efforts and even the movement’s hurdles.


And of course, the PETA website also has a tool for finding out if a product is cruelty-free or not. By simply searching a brand up on the bar, you’ll find out if PETA has officially reviewed and certified these brands.


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