Cole Sprouse, known for his role as Jughead Jones in mystery series Riverdale, is the newest Bench #GlobalBenchsetter for #Bench30Years. Bench’s new Holiday 2017 line is inspired by the actor’s fashion and retro style.

Bench started out as a small store selling t-shirts back in 1987. It has now grown into a giant retail brand for apparel, accessories, and even cosmetics.

The brand posted this photo of a model with their Bench 1987 varsity jacket last month asking fans to guess who their next #GlobalBenchsetter will be. Many already guessed right, but others still hoped it would either be Ruru Madrid or Spiderman star Tom Holland.

Cole Sprouse follows previous #GlobalBenchsetters Liam Hemsworth, Taylor Lautner, and Park Shin Hye.

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