When Twitter decided it wants to test out a data-friendly version of their app, they chose the Philippines. This is the perfect choice. We have:
- Slow internet, and we
- Pay a whole lot of money for slow internet
It makes perfect sense to test out Twitter Lite in the Philippines. We are, among other nations, the most active users of social media. We’re hooked to our phones practically the whole day. If Twitter is to lift crucial data, we are an ideal pool of people.
Which is what exactly Twitter is doing. They have confirmed via TechCrunch that they’re currently testing out a “Lite” version of the Twitter app in the Philippines. Of the decision, a spokesperson from Twitter said:
The Philippine market has slow mobile networks and expensive data plans, while mobile devices with limited storage are still very popular there. Twitter Lite helps to overcome these barriers to usage for Twitter in the Philippines.
The Twitter Lite App will carry most of the functions that the traditional app does, but it will launch 30 percent faster, is smaller than 1MB, and can use up to 70 percent less data. There’s also what the company calls a “media-free” mode in which the user gets previews and chooses which photos and/or videos they will download to take a full look of.