If ever you’re wondering why the Apple online store was down for maintenance while you’re browsing at 2am in the morning. It was because they released a new product quietly. It’s not an iPad Pro or a MacBook with a regular USB port, but, surprise! A red iPhone 7 and 7 Plus!

Available for purchase on March 24 in 128GB and 256GB (similar to the Jet Black iPhone 7), the new color is done in partnership with AIDS charity (RED), an organization Apple has worked with for more than ten years.

Apple already did this kind of special partnership with (RED), ranging from a red iPad Nano to a red iPad case to a red Apple Watch Band. They even did a special promotion in the App Store where proceeds of certain apps went to the organization back in 2014. But this is the first time we’ve seen the big company do a special color for a flagship phone.

And yes, no noticeable changes for the newly released iPhone aside from the color. It’s exactly the iPhone 7 and 7 Plus that has been for sale for the last six months. It’s just red.


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